Online Seo For Beginners

Another elements of organic SEO

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<b><span style="color: #6aa84f; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Internal and external links</span></b></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqv2UkC2Imqz5xInvD03j6rF0oSSNzoV_qP9LxjsydIujub8pSuCEiIquO7hV9wgFdArXzzUadXc1-58EDRnoufTu8JpIXzYVOmhoDsZBy6Lu5xsNk21vRZd9CjR5BCst4s0PUU8NNnWU/s1600/links.jpg" width="400" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Another element of <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html">organic SEO</a> that’s just as important as your web <b>site content</b> is the links on </span><span style="font-family: Georgia, 'Times New Roman', serif;">your pages. <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/another-elements-of-organic-seo.html">Links</a> can be incoming, outgoing, or internal — and where those links lead or come </span><span style="font-family: Georgia, 'Times New Roman', serif;">from is as important as the context in which the links are provided.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">When links first became a criteria by which <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">crawlers</a> ranked web sites, many black-hat SEO</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">users rushed to create link farms. These were pages full of nothing but web links, some of which </span><span style="font-family: Georgia, 'Times New Roman', serif;">led to relevant information and some of which led to sites in no way related to the topic of the </span><span style="font-family: Georgia, 'Times New Roman', serif;">web site. It didn’t take long for <b>search engine</b> designers and programmers to catch on to these </span><span style="font-family: Georgia, 'Times New Roman', serif;">shady practices and change the way that crawlers use links to rank sites.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Today, links must usually be related to the content of the page, and they must link to something </span><span style="font-family: Georgia, 'Times New Roman', serif;">relevant to that content. In other words, if your links don’t go to or lead in from pages </span><span style="font-family: Georgia, 'Times New Roman', serif;">that match the keywords that you’re using, they will be of little value to you.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">The balance of links that are included on your page is also relevant. Too many links and your</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">site could be considered a <b>link farm</b>. Too few and you’ll lose out to sites that have more and</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">better-targeted links.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Your best option when including links on your web site is to link to the pages you are certain</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">are relevant to your site content. Don’t include a link unless you’re sure it will have value to</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">your visitors, and then take the time to pursue links into your site from them as well.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">One other type of link, the internal link, is also important. This is a navigational link that leads </span><span style="font-family: Georgia, 'Times New Roman', serif;">visitors from one page to another on your site. The navigation of your site (which is what these </span><span style="font-family: Georgia, 'Times New Roman', serif;">links are, essentially) should be intuitive, and natural in progression.Finally, don’t forget to include the <b>site map</b>. Your site map not only makes it easier for crawlers</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">to index every page of your site, but it also makes it easier for users to find their way around in </span><span style="font-family: Georgia, 'Times New Roman', serif;">it. Ideally, users will never have to rely on the site map, but it’s nice to include it in the event </span><span style="font-family: Georgia, 'Times New Roman', serif;">that they either need it or simply want to click directly to the page they’re seeking.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">How you design your site map is a matter of preference. Some organizations create site maps</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">that include only the top two levels of pages. Others include maps that go three levels down or </span><span style="font-family: Georgia, 'Times New Roman', serif;">deeper. Whatever level of depth you think will be required by the majority of users is how deep </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site map should go. Keep in mind, however, that site maps can become just as overwhelming </span><span style="font-family: Georgia, 'Times New Roman', serif;">as any other navigational structure if your site contains hundreds of pages. In short, design </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site map so it’s easy to decipher and takes users to the pages they are seeking without difficulty </span><span style="font-family: Georgia, 'Times New Roman', serif;">and confusion.</span></div>
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<b><span style="color: #93c47d; font-family: Georgia, Times New Roman, serif; font-size: x-large;">User experience</span></b></h2>
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<span style="font-family: Georgia, Times New Roman, serif;">User experience is a little harder to quantify than other site-ranking elements. It’s easy to claim </span><span style="font-family: Georgia, 'Times New Roman', serif;">that users will find your site simple to use, that they will find the information or products that </span><span style="font-family: Georgia, 'Times New Roman', serif;">they’re seeking, or that they will have reason to return to your site. In practice, that’s a little </span><span style="font-family: Georgia, 'Times New Roman', serif;">more difficult to achieve.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">How in the world can a site gain search engine ranking by user experience? It’s fairly simple</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">really. <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/classifications-of-search-engines.html">Search engines</a></b> today are smarter than ever. They may not be able to make you a grilled </span><span style="font-family: Georgia, 'Times New Roman', serif;">cheese sandwich, but they can certainly keep track of what results users click when they run a </span><span style="font-family: Georgia, 'Times New Roman', serif;">search. Those result selections are essential to the organic ranking of your site.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Here’s a scenario. Suppose you search for something like health-insurance information. When </span><span style="font-family: Georgia, 'Times New Roman', serif;">the search results appear, how do you choose which results to look at? Most users read the </span><span style="font-family: Georgia, 'Times New Roman', serif;">small descriptive lines that are included with the search engine ranking and select according </span><span style="font-family: Georgia, 'Times New Roman', serif;">to those.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">In most cases, the sites that are visited are those sites that are highest in the rankings, but</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>search engines</b> also monitor which sites are actually clicked on, so let’s say you search through </span><span style="font-family: Georgia, 'Times New Roman', serif;">the results and click a link on the fifth page. Suppose several other people do so as well. That </span><span style="font-family: Georgia, 'Times New Roman', serif;">link on the fifth page is going to show more traffic than links that are higher in the results, so </span><span style="font-family: Georgia, 'Times New Roman', serif;">smart search engines will move that page higher in the rankings. It may not jump right up to the number one position, but it’s entirely possible for the site to move from the fifth page of </span><span style="font-family: Georgia, 'Times New Roman', serif;">rankings to the second or third. This is part of the equation used when user experience is taken </span><span style="font-family: Georgia, 'Times New Roman', serif;">into consideration.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Another part of that experience might be how quickly the user jumps back to the search page. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Maybe when you click that link on the fifth page, you can tell when you hit the site that it’s </span><span style="font-family: Georgia, 'Times New Roman', serif;">not the page you were looking for, or doesn’t contain the information or product that you were </span><span style="font-family: Georgia, 'Times New Roman', serif;">looking for. You click the back arrow and you’re taken back to the page of search results. </span><span style="font-family: Georgia, 'Times New Roman', serif;">This behavior is called bounce, and the rate at which users bounce off your site is an indicator </span><span style="font-family: Georgia, 'Times New Roman', serif;">of the site’s usability in terms of how relevant it is to what users are searching for. This relates </span><span style="font-family: Georgia, 'Times New Roman', serif;">directly to the keywords the user searched, which relates directly to how your site matches those </span><span style="font-family: Georgia, 'Times New Roman', serif;">keywords. To maximize the usability of your site, make sure the keywords you choose and the </span><span style="font-family: Georgia, 'Times New Roman', serif;">description of your page are as accurate as possible.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">It may take some time for you to learn how to make all of these elements work together,</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">especially when it comes to elements such as <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">descriptions and keywords</a>. Be patient, and be</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">willing to experiment with different combinations of words or descriptions until you hit on</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">the ones that send your site rank closer to the top search results. Just remember that this is a </span><span style="font-family: Georgia, 'Times New Roman', serif;">process that’s more of an art than a science, and it takes time (usually two to three months) to </span><span style="font-family: Georgia, 'Times New Roman', serif;">see the most accurate results.</span><br />
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<span style="color: #93c47d; font-family: Georgia, Times New Roman, serif; font-size: x-large;">Site interactivity</span></h2>
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<span style="font-family: Georgia, Times New Roman, serif;">When the Internet first came into being, web sites were all about disclosing information. The</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">only interaction between a web site and a user was the passive reading the user did while on</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">the site. Today, reading is still important, as users <b>search</b> web sites to learn more about products, </span><span style="font-family: Georgia, 'Times New Roman', serif;">services, or topics, but there’s much more to web sites now than just text on a screen. </span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">We now live in an interactive age, and most of us want and expect to interact with the web sites </span><span style="font-family: Georgia, 'Times New Roman', serif;">we visit. That interaction might take the form of a poll, the capability to comment on a blog </span><span style="font-family: Georgia, 'Times New Roman', serif;">post, the downloading of a file, or even a game that relates to the site content. No matter what </span><span style="font-family: Georgia, 'Times New Roman', serif;">the type of interaction, users expect it, and search crawlers look for it.</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">Site interactivity is essential to achieving a <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">high SEO ranking</a>. Sure, you can garner a high ranking </span><span style="font-family: Georgia, 'Times New Roman', serif;">without interaction, but it won’t happen nearly as fast, and the ranking will likely be lower </span><span style="font-family: Georgia, 'Times New Roman', serif;">than that of a site that does offer some form of interaction with the user.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Why is interaction so important? Simple. If you can influence a user to interact with your site, </span><span style="font-family: Georgia, 'Times New Roman', serif;">you have more of a chance of gaining a goal conversion. Goal conversions are the completion of </span><span style="font-family: Georgia, 'Times New Roman', serif;">some form of activity designed to gather further information about your user. A goal conversion </span><span style="font-family: Georgia, 'Times New Roman', serif;">can be something as simple as enticing users to sign up for a newsletter, or it can be more specific, </span><span style="font-family: Georgia, 'Times New Roman', serif;">such as persuading them to make a purchase.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">No matter what goal conversion you’re seeking, the way to achieve it is through interactivity; </span><span style="font-family: Georgia, 'Times New Roman', serif;">and the more frequently users interact with your site, the more likely it is that they will reach </span><span style="font-family: Georgia, 'Times New Roman', serif;">that goal conversion page you’re monitoring so closely.Goal conversion is the purpose of many web sites. For example, the target goal conversion for </span><span style="font-family: Georgia, 'Times New Roman', serif;">an e-commerce web site might be for the user to make a $25 purchase. If you can entice a user </span><span style="font-family: Georgia, 'Times New Roman', serif;">to purchase from your site — that is, meet the goal conversion — you have more of a chance of </span><span style="font-family: Georgia, 'Times New Roman', serif;">getting that user back to your site for a future purchase, to find additional information, or simply </span><span style="font-family: Georgia, 'Times New Roman', serif;">to interact with your site again.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">All of these are important aspects of your web site’s traffic patterns, and search engines look for </span><span style="font-family: Georgia, 'Times New Roman', serif;">elements of interactivity to judge the value of your site to users. One goal of search engines is </span><span style="font-family: Georgia, 'Times New Roman', serif;">to provide value to users. Those users turn to the search engine for help in finding something </span><span style="font-family: Georgia, 'Times New Roman', serif;">specific.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Just as it’s important for your site to land high in the search results, it’s important for the search </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine to provide the information that a user seeks within the first page or two. Making the user </span><span style="font-family: Georgia, 'Times New Roman', serif;">happy is one way search companies make their money. Another way is through the fees that </span><span style="font-family: Georgia, 'Times New Roman', serif;">advertisers will pay to have their pages ranked high in the search results or their advertisements </span><span style="font-family: Georgia, 'Times New Roman', serif;">shown according to the keywords the user was searching by.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">In other words, search engine optimization is a two-way street. It’s also a business, and search </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine companies are always trying to find ways to improve their business. For that reason, </span><span style="font-family: Georgia, 'Times New Roman', serif;">these elements, and many others, are an essential part of search engine optimization.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Organic SEO is certainly not easy to achieve, but you can improve your chances dramatically</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">by having a solid SEO plan that outlines both where you are and what needs to be added to</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">your site design or content to make it more visible to users. It also takes a lot of time and effort </span><span style="font-family: Georgia, 'Times New Roman', serif;">to create and implement the right SEO plan, but if you use your SEO plan as a stepping-stone, </span><span style="font-family: Georgia, 'Times New Roman', serif;">even for <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html">organic SEO</a>, you’ll stay focused and eventually achieve the search engine ranking that </span><span style="font-family: Georgia, 'Times New Roman', serif;">you are working toward.</span><br />
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<span style="font-family: Georgia, 'Times New Roman', serif;">Thanks for Reading</span><br />
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Another elements of organic SEO

Internal and external links Another element of organic SEO that’s just as important as your web site content is the links on your...

Understanding Organic SEO

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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif; font-size: x-large;">ORGANIC SEO</span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html"><img alt="search engine optimization" border="0" height="454" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEQglU8lzvpEHbqOj1HFOmTyMV4RgfcAeVSx-OpV_553zEwR2770qWQBE35-WkKEBAj-xPGLYgJcEvf5UZuHyFRLUANw21_qgXQoOYYWFsFyEG_x5euNZfmRlBW_f-p1JxzPGDJc2iyi4/s1600/defining-organic-seo.jpg" title="organic seo" width="640" /></a></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">All this talk about planning for <b>SEO</b> is great, but what about <i>organic SEO</i>. You don’t have to put </span><span style="font-family: Georgia, 'Times New Roman', serif;">any efforts into that, do you? Don’t go foolin’ yourself. </span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>Organic search </b>engine optimization or <b>SEO</b> is the process of improving the traffic towards your website by making it more prominent in search engine results using specific<b> targeted keywords.</b></span></blockquote>
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<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><b>Organic SEO</b> is just as much work as </span><span style="font-family: Georgia, 'Times New Roman', serif;">any other type of SEO. It’s just a slightly different method of creating a site optimized for search </span><span style="font-family: Georgia, 'Times New Roman', serif;">ranking, without having to implement any new technologies or spend a lot of time submitting </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site to different <i><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/classifications-of-search-engines.html">primary and secondary search engines</a></i>. In fact, the distinction here is a </span><span style="font-family: Georgia, 'Times New Roman', serif;">very general one. Only SEO purists consider real SEO as being strictly organic — meaning you </span><span style="font-family: Georgia, 'Times New Roman', serif;">use no fee-based services whatever. Most people are happy with just plain SEO, which usually </span><span style="font-family: Georgia, 'Times New Roman', serif;">means a combination of organic and fee-based, which is often referred to as <b>SEM</b>, or <b>search </b></span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>engine marketing</b>. It’s best if you think of SEO as just SEO; then you don’t have to worry about </span><span style="font-family: Georgia, 'Times New Roman', serif;">distinctions that aren’t really important in optimizing your web site.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The definitions of organic SEO vary a little, depending on whom you talk to. Some SEO experts </span><span style="font-family: Georgia, 'Times New Roman', serif;">think it’s all about optimizing the content of your web site to catch the attention of the <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">crawlers </a></span><span style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">and spiders</a> that index sites. Others think it’s the number of quality links you can generate on </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site. <b>Organic SEO</b> is actually a combination of those and other elements, such as site tagging, </span><span style="font-family: Georgia, 'Times New Roman', serif;">that will naturally place your web site in <i>search engine rankings</i>. How high in those rankings </span><span style="font-family: Georgia, 'Times New Roman', serif;">depends on how well you design your site.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Before you assume that organic SEO is just the solution you’ve been looking for, however, take </span><span style="font-family: Georgia, 'Times New Roman', serif;">a step back. Organic SEO is not an easy way to land in a search engine. Basically, if you put a </span><span style="font-family: Georgia, 'Times New Roman', serif;">web site online and spend a little time getting it ready for the world to see, you will have probably </span><span style="font-family: Georgia, 'Times New Roman', serif;">achieved some measure of organic SEO without really trying.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">That’s because your site will probably be listed in some search engine somewhere, without too </span><span style="font-family: Georgia, 'Times New Roman', serif;">much time and effort on your part. Elements that naturally occur on a web site — such as <u>the title of the site, the URL, included web links, and even some of the content</u> — will probably </span><span style="font-family: Georgia, 'Times New Roman', serif;">land you in a search engine (unless those elements are black-hat SEO efforts, in which case the </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine could permanently exclude you). The question is where in the results will you land?</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Without attention from you, that might be on page 10,000 of the rankings — not high enough</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">to gain any attention at all. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Organic SEO maximizes those naturally occurring elements, building upon each element to create </span><span style="font-family: Georgia, 'Times New Roman', serif;">a site that will naturally fall near the top of the search engine results pages (SERPs). One of </span><span style="font-family: Georgia, 'Times New Roman', serif;">the most attractive features of organic SEO is that the methods used to achieve high <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">SERPs</a> rankings </span><span style="font-family: Georgia, 'Times New Roman', serif;">are free — other than the time it takes to implement these ideas.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">However, there is a trade-off. Achieving organic SEO can take anywhere from three to six</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">months. For web site owners impatient to see results from their SEO efforts, this can seem like </span><span style="font-family: Georgia, 'Times New Roman', serif;">an eternity; but it’s worth the extra time if the budget is an issues.</span></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Watch this interesting video on organic SEO it will clear your doubts.</b></span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif;"><b>ACHIEVING ORGANIC SEO</b></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjCoZCc6kzadYXZGZZevbag5m1HjrgMXZWOFmLFuI7hz86u5ZlkViZT-EJo8VVj0p7ZIkjjk1DAJTCA-cRbqiVZItdpjfV3AAkkfnrS4Ap5gVxt5iMh_vHhEmrrXf7Uc31HQOUcaVjE3U/s1600/download.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="search engine optimization" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjCoZCc6kzadYXZGZZevbag5m1HjrgMXZWOFmLFuI7hz86u5ZlkViZT-EJo8VVj0p7ZIkjjk1DAJTCA-cRbqiVZItdpjfV3AAkkfnrS4Ap5gVxt5iMh_vHhEmrrXf7Uc31HQOUcaVjE3U/s1600/download.jpg" title="organic seo" /></a></div>
<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">Not only can achieving organic <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html">SEO</a> take time, it also requires targeting the right elements of </span><span style="font-family: Georgia, Times New Roman, serif; text-align: justify;">your web site. You can spend a lot of time tweaking aspects of your site only to find that it still </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">ranks below the third page of search results. If your attention is focused on the right elements, </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">however, you’ll find that <i>organic SEO</i> can be a fairly effective method of achieving a higher </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">search engine ranking.</span></span><br />
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Make no mistake, however: <b>Organic SEO</b> alone is not as effective as organic SEO combined </span><span style="font-family: Georgia, Times New Roman, serif;">with some form of pay-per-click or keyword advertising program. Though organic SEO is good, </span><span style="font-family: Georgia, 'Times New Roman', serif;">adding the extra, more costly programs can be what you need to push your site right to the top </span><span style="font-family: Georgia, 'Times New Roman', serif;">of the <b>SERPs.</b></span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">A good first step in search engine optimization is to ensure that the organic elements of your site </span><span style="font-family: Georgia, 'Times New Roman', serif;">are as optimized as possible, and then focus on search engine marketing elements such as <b>keyword</b> </span><span style="font-family: Georgia, 'Times New Roman', serif;">advertising. </span></span></div>
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<span style="color: #e69138; font-family: Georgia, Times New Roman, serif;"><b>CONTENT OF THE WEBSITE</b></span></h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhITTARuALTKQmg1UjvyNWLiDMz8bqtiZrqPh5UgOpmHWcd0hiDP_5el4f69F_r3t47TzvPcpta1pfV0jX4Qf86dPcivs04dfJ7nuukoGndP_2_NlplxSYet0wosVVUHlIKV3O7ndQlvHw/s1600/content.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="search engine optimization" border="0" height="226" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhITTARuALTKQmg1UjvyNWLiDMz8bqtiZrqPh5UgOpmHWcd0hiDP_5el4f69F_r3t47TzvPcpta1pfV0jX4Qf86dPcivs04dfJ7nuukoGndP_2_NlplxSYet0wosVVUHlIKV3O7ndQlvHw/s1600/content.jpg" title="content optimization" width="320" /></a></div>
<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;"><b>Web site content</b> is one of the most highly debated elements in <i>search engine optimization</i>, </span><span style="font-family: Georgia, Times New Roman, serif; text-align: justify;">mostly because many rather unethical SEO users have turned to black-hat SEO techniques such </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">as keyword stuffing in an attempt to artificially improve search engine ranking. Despite these </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">dishonest approaches to search engine optimization, web site content is still an important part of </span><span style="font-family: Georgia, 'Times New Roman', serif; text-align: justify;">any web site optimization strategy.</span></span><br />
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The content on your site is the main draw for visitors. Whether your site sells products or simply </span><span style="font-family: Georgia, 'Times New Roman', serif;">provides information about services, what brings visitors to your site are the words on the page. Product descriptions, articles, blog entries, and even advertisements are all scanned by <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">spiders </a></span><span style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/basics-of-serp-crawlers-and-page-rank.html">and crawlers</a> as they work to index the Web.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">One strategy of these crawlers and spiders is to examine just how the content of your page</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">works with all of the other elements (such as links and meta tags) that are examined. To rank </span><span style="font-family: Georgia, 'Times New Roman', serif;">high in a selection of search results, your content must be relevant to those other elements.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Some search engines will delist your page or lower your <b><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">page rank</a></b> if the content of your site is </span><span style="font-family: Georgia, 'Times New Roman', serif;">not unique. Especially since the advent of blogs, search engines now examine how frequently the </span><span style="font-family: Georgia, 'Times New Roman', serif;">page content is updated, and look for content that appears only on your web site. This doesn’t </span><span style="font-family: Georgia, 'Times New Roman', serif;">mean you can’t have static content on your page. For e-commerce sites, the product descriptions </span><span style="font-family: Georgia, 'Times New Roman', serif;">may rarely change.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Including other elements on the page, however, such as reviews or product updates, will</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">satisfy a crawler’s requirement that content changes regularly. <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/understanding-organic-seo.html">Content</a> is an important part</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">of your site and the ranking of your site in search engine results. To achieve <b>organic SEO</b>,</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">take the time to develop a content plan that not only outlines what should be included on</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">each page of your site, but also how often that content will be updated, and who will do the</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">updates.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">One other element you might want to consider when looking at your page content as part of</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">SEO is the <b><a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">keywords</a></b> that you plan to use. Ideally, your chosen words should appear on the</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">page several times, but as mentioned previously, this is a balancing act that might take some</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">time to accomplish.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">As part of your site content, <b>keywords</b> require special attention. In fact, selecting the right keywords </span><span style="font-family: Georgia, 'Times New Roman', serif;">is a bit of an art form that takes some time to master. For example, if your web site were </span><span style="font-family: Georgia, 'Times New Roman', serif;">dedicated to selling products for show cars, you might assume that ‘‘show cars’’ would be a </span><span style="font-family: Georgia, 'Times New Roman', serif;">perfect keyword, but selecting the <i>right keywords</i> requires a thorough understanding of your </span><span style="font-family: Georgia, 'Times New Roman', serif;">audience and what they might be looking for when they visit your web site. In the case of show cars</span><span style="font-family: Georgia, Times New Roman, serif;">, people looking for products for show cars might search for ‘‘accessories,’’ ‘‘brand names</span><span style="font-family: Georgia, 'Times New Roman', serif;">,’’ or just ‘‘car manufacturer.’’ It could even be something entirely different, such as the </span><span style="font-family: Georgia, 'Times New Roman', serif;">name of a product that was featured at the most recent car show.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Learning which <b>keywords</b> will be most effective for your site requires that you study your audience, </span><span style="font-family: Georgia, 'Times New Roman', serif;">but it also requires some trial and error. Try using different keywords each quarter to learn </span><span style="font-family: Georgia, 'Times New Roman', serif;">which ones work best.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">It’s also advised that you use a tracking program such as <b>Google Analytics</b> to monitor your web </span><span style="font-family: Georgia, 'Times New Roman', serif;">site traffic and track the keywords that most often lead users to your site.</span></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Thanks For Reading</b></span></div>
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Understanding Organic SEO

ORGANIC SEO All this talk about planning for SEO is great, but what about organic SEO . You don’t have to put any efforts i...

LONG TAIL SEARCH CONCEPT

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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: x-large;">LONG TAIL SEARCH??</span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html"><img alt="search engine optimization" border="0" height="456" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgswbVPbnSXGXeLZV3LotA88qb4meg9YsI8Cf2rC2tgXv9vzO26mHnVhmVs_QqSobJ8PBgnvtfZG-BlVOu6ifuTTJl2W906mUH714mUIbC8DGKwgKuAQYHxmMUlpPdK-Dqxjhf3SchucQI/s1600/long-tail-keywords.jpg" title="long tail keyword" width="640" /></a></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Long Tail wasn’t coined to deal specifically with search. Anderson was originally trying </span><span style="font-family: Georgia, 'Times New Roman', serif;">to explain the difference between the success of e-commerce stores compared to that of </span><span style="font-family: Georgia, 'Times New Roman', serif;">brick-and-mortar stores. His theory was that because of space constraints, brick-and-mortar </span><span style="font-family: Georgia, 'Times New Roman', serif;">stores have to justify every item that’s put on their shelves. This means the items have to ‘‘earn </span><span style="font-family: Georgia, 'Times New Roman', serif;">their keep,’’ so to speak, which in turn means that an item found in a store needs to generate </span><span style="font-family: Georgia, 'Times New Roman', serif;">consistently high revenue.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">E-commerce stores aren’t beholden to the same rules. Theoretically, an e-commerce store doesn’t </span><span style="font-family: Georgia, 'Times New Roman', serif;">have to pay for the actual shelf space to stock a store, which should reduce the cost of carrying </span><span style="font-family: Georgia, 'Times New Roman', serif;">items. In many cases, nor do e-commerce stores have to physically stock an item in a warehouse </span><span style="font-family: Georgia, 'Times New Roman', serif;">somewhere. They can (and very often do) use a method called drop shipping, whereby products </span><span style="font-family: Georgia, 'Times New Roman', serif;">are shipped directly from manufacturer to consumer. The e-commerce site is nothing more </span><span style="font-family: Georgia, 'Times New Roman', serif;">than an order-taking system. That reduces the cost of providing a wide selection of items to </span><span style="font-family: Georgia, 'Times New Roman', serif;">consumers, which in turn means that e-commerce stores can afford to stock less popular, but </span><span style="font-family: Georgia, 'Times New Roman', serif;">still wanted, items.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">A commonly quoted example of this concept is a brick-and-mortar bookstore such as Barnes</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">and Noble versus a pure e-commerce store such as Amazon.com. By most estimates, Barnes and </span><span style="font-family: Georgia, 'Times New Roman', serif;">Noble stocks an average of 300,000 books, and not all of those books appear in all stores. What </span><span style="font-family: Georgia, 'Times New Roman', serif;">all those books do have in common is that they sell a certain number of copies each month.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">They are items that have proven to be in demand, and therefore they earn the half inch or so</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">that they occupy on the shelf. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Amazon.com stocks millions of books — many of them books that don’t sell more than a </span><span style="font-family: Georgia, 'Times New Roman', serif;">copy or two each month. Nonetheless, Amazon is still a successful retail business because it </span><span style="font-family: Georgia, 'Times New Roman', serif;">costs much less to make those books available to customers. There’s no shelf to pay for and </span><span style="font-family: Georgia, 'Times New Roman', serif;">not everything you find on the Amazon.com web site is stored in Amazon warehouses, which </span><span style="font-family: Georgia, 'Times New Roman', serif;">means Amazon can offer customers books that are less popular or are popular with only a niche </span><span style="font-family: Georgia, 'Times New Roman', serif;">segment of the population.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">What really makes this concept interesting from both a retailing and a searching aspect is that </span><span style="font-family: Georgia, 'Times New Roman', serif;">studies show that around 20 percent of the revenue generated by a retailer is generated by </span><span style="font-family: Georgia, 'Times New Roman', serif;">the most popular items — those items that are most searched for and most in demand. The </span><span style="font-family: Georgia, 'Times New Roman', serif;">remaining 80 percent of revenue is generated by the less popular niche items that users are </span><span style="font-family: Georgia, 'Times New Roman', serif;">searching for.</span></span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">WORK OF LONG TAIL</span></h3>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">Long Tail</a>, then, is roughly the reverse of Pareto’s Principle, which would hold that 20 percent </span><span style="font-family: Georgia, 'Times New Roman', serif;">of a company’s products generate 80 percent of its sales. (Keep in mind that this is an estimate.</span></span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">The exact ratio of products to sales varies by company. You’ll see estimates of everything </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">from (20/80 to 50/50.) The important point of this <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">Long Tail theory</a> is that a large number of </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">niche products can, and do, generate a huge volume of sales. Companies such as eBay prove it.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">eBay is a niche product company. Search for products on eBay and you’ll find all kinds of very </span><span style="font-family: Georgia, 'Times New Roman', serif;">obscure and yet in-demand products. The adage, ‘‘One man’s junk is another man’s treasure,’’ </span><span style="font-family: Georgia, 'Times New Roman', serif;">applies, just as it applies to Long Tail search theories, too.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">The Long Tail can be represented by a graph, where the vertical axis details the number of</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">a particular product sold, and the horizontal axis illustrates the number of products that sell</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">something each month.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">The theory holds that the top-selling item for any given retailer sells nearly twice what the</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">next-ranked item sells, and that each item after that progressively decreases. For example, a </span><span style="font-family: Georgia, 'Times New Roman', serif;">sample Long Tail graph for any given retail store might look something like the one shown in </span><span style="font-family: Georgia, 'Times New Roman', serif;">Figure 2-1. (How this model relates to search terms is indicated in parentheses on the figure.)</span></span></div>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html"><img alt="search engine optimization" border="0" height="237" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSBO8UBBdbM-InHHboTIfnn_7B6vOK4jSP1t6ZCsd_w02QaxyNI9aLMcqE_cKHZZIezrCuFhXgYhFpGwYrGSSkmrah5Jr2MHCDRjguBrCknd6IX4765czhkigPi8m3EbJGMDDZP15D1LM/s1600/FIGURE+2.1.png" title="long tail and broad head keywords" width="400" /></a></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">The Long Tail of search represents dozens of search terms that each generate a few clicks</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">each month.Notice the narrow spike at the beginning of the graph (</span><span style="font-family: Georgia, 'Times New Roman', serif;">illustrating the number of highly popular </span><span style="font-family: Georgia, 'Times New Roman', serif;">items) and the long tail of less popular items from the middle to the end of the graph. For </span><span style="font-family: Georgia, 'Times New Roman', serif;">example, consider an electronics store. The items that make up that spike are products such as </span><span style="font-family: Georgia, 'Times New Roman', serif;">the Nintendo Wii, the iPod Touch, and other wildly popular products that everyone thinks they </span><span style="font-family: Georgia, 'Times New Roman', serif;">must have. (The spike is called the Broad Head, a term that is discussed later)</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">The Long Tail theory that Anderson posited for e-commerce works for search behavior </span><span style="font-family: Georgia, 'Times New Roman', serif;">too, because what is the Internet but a giant conglomeration of both popular and obscure </span><span style="font-family: Georgia, 'Times New Roman', serif;">information and products? An illustration of the Long Tail will help you get the full picture.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">For example, a computerized version of Herman Melville’s classic Moby Dick was broken down </span><span style="font-family: Georgia, 'Times New Roman', serif;">by word, and each word was ranked according to the number of times it was used in the book.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">What researchers found was that the word ‘‘the’’ was the most frequently used word, at about </span><span style="font-family: Georgia, 'Times New Roman', serif;">15,000 times.</span></span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">Of course, the word ‘‘the’’ doesn’t tell you anything at all about the content of the book.</span><span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Conversely, the word ‘‘whale,’’ which would seem to be more indicative of the novel’s subject, </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;">was used only 2,000 times. It ranked twenty-first on the list of words included in the book by </span><span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;"><i>frequency</i>.</span><br />
<span style="color: #444444; font-family: Georgia, 'Times New Roman', serif;"><br /></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Translating this example to search, you have to think in terms of keywords. Someone searching </span><span style="font-family: Georgia, 'Times New Roman', serif;">for the word ‘‘the’’ in the book would find many instances but not necessarily helpful ones in </span><span style="font-family: Georgia, 'Times New Roman', serif;">terms of a search for the book’s topic. Switching to the term ‘‘whale’’ would show fewer search </span><span style="font-family: Georgia, 'Times New Roman', serif;">results, but better-targeted ones. A user would be able to gather more information from the </span><span style="font-family: Georgia, 'Times New Roman', serif;">results returned.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">When you’re considering keywords for your web site, therefore, you have to look at all the</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">words that are indicative of your chosen topic. When you do, you’ll find that only a small</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">percentage of those words appear frequently, and these are usually very broad terms. hey’ll</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">generate a lot of clicks, but if you concentrate only on them, you could miss out on a sizable</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">number of clicks that are more narrowly focused. </span></span></div>
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<span style="color: #45818e;"><span style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif; font-size: large;">CHARACTERISTICS</span></span><span style="font-family: Georgia, Times New Roman, serif; font-size: large;"> OF LONG TAIL KEYWORD</span></span></h3>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Long Tail keywords are not actually <b>keywords</b>. They’re more key phrases that are very </span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;">specific; </span><span style="font-family: Georgia, 'Times New Roman', serif;">and all <b>Long Tail search queries</b> have a few things in common:</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Average 3–5 words in length</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Usually not competitive phrases</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Usually directly related to a product or specific bit of information</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Each phrase generates only a few clicks each month.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">How do you know which Long Tail phrases are appropriate for your web site? To know that,</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">you have to understand a little about how people search.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">People rarely search for random information — they are usually looking for something specific.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">If you have an idea of what visitors might be searching for, then you know how to target each</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">of those searches, using both broad terms and narrower <a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/long-tail-search-concept.html">Long Tail phrases</a>. Here are some bits of </span><span style="font-family: Georgia, 'Times New Roman', serif;">information that people use search engines to find:</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product names</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product functionality</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product appeal</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product quality</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Product usefulness</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Uses of products</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Solutions to problems</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ General industry terms</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Specific industry terms</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;">■ General terms and geographical locations</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Specific terms and geographical locations</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">These are pretty general, but if you begin to apply key terms from your web site topic to these </span><span style="font-family: Georgia, 'Times New Roman', serif;">bits of information, then you can see the different ways that you might apply both broad terms </span><span style="font-family: Georgia, 'Times New Roman', serif;">and Long Tail key phrases to your SEO efforts.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Clearly, Long Tail keywords can be a very important part of your <b>SEO strategy</b>. They can</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">account for a sizable chunk of the <i>clicks</i> that are generated on your site each day. And that’s to </span><span style="font-family: Georgia, 'Times New Roman', serif;">say nothing of the value of clicks that result from Long Tail keywords. There’s more on that a </span><span style="font-family: Georgia, 'Times New Roman', serif;">little later.</span></span></div>
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<h3 style="text-align: center;">
<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">LONG TAIL AND BROAD HEAD</span></h3>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Going back to applying <i>Long Tail</i> to products rather than search, the items that make up the</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Long Tail of less popular products are things such as food, cleaning supplies, and some clothing </span><span style="font-family: Georgia, 'Times New Roman', serif;">items. These are the products that you actually must have on a weekly basis to survive. </span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">For example, consider your own spending. Think of all the purchases that you make in a given </span><span style="font-family: Georgia, 'Times New Roman', serif;">month (we’re taking bills out of the equation; it’s too painful to think about those every month </span><span style="font-family: Georgia, 'Times New Roman', serif;">and they’re only loosely classified as products, so worthless to us at the moment). Chances are </span><span style="font-family: Georgia, 'Times New Roman', serif;">good that you spend a certain amount of money every month on the essentials that it takes to </span><span style="font-family: Georgia, 'Times New Roman', serif;">survive and maintain a household. Those are the items that appear in the <b>Long Tail theory</b> that </span><span style="font-family: Georgia, 'Times New Roman', serif;">Anderson posited.</span></span><br />
<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">You may also spend a certain amount of your income each month on nonessential items. These </span><span style="font-family: Georgia, 'Times New Roman', serif;">are things (like the new iPod Touch) that you don’t need but would really like to have. The </span><span style="font-family: Georgia, 'Times New Roman', serif;">products that fall into this ‘‘want’’ category are often referred to as being in the Broad Head. Now </span><span style="font-family: Georgia, 'Times New Roman', serif;">compare the two. Two things should stand out in this comparison. First, it’s likely that your </span><span style="font-family: Georgia, 'Times New Roman', serif;">spending on the essentials is larger than your spending on the one or two want items that you’ve </span><span style="font-family: Georgia, 'Times New Roman', serif;">been eyeing. Second, you’ll re-spend on essentials every month.</span></span><br />
<span style="color: #444444;"><span style="font-family: Georgia, 'Times New Roman', serif;"><br /></span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Is the picture becoming clearer? Translating this to search, it works about the same way.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Searchers are going to search for those big, Broad Head search terms (the ones that are wildly </span><span style="font-family: Georgia, 'Times New Roman', serif;">popular) when they’re at the beginning of a buying process. But as they narrow their buying </span><span style="font-family: Georgia, 'Times New Roman', serif;">process, they’ll search for narrower terms — Long Tail search terms. These narrower terms are </span><span style="font-family: Georgia, 'Times New Roman', serif;">like the essential items that you pick up at Wal-Mart each week. They’re not as popular as the </span><span style="font-family: Georgia, 'Times New Roman', serif;">more exciting terms, but people will keep searching for them.Here’s the best part in all of this: Those searchers who are looking for the less common terms </span><span style="font-family: Georgia, 'Times New Roman', serif;">are also looking for more-targeted words and are in a more purchasing state of mind — they’ve worked through the buying process and are closer to making a purchase, which also means</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">they’re closer to reaching whatever goal conversion you’ve set up for them. </span><br />
<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Thanks for reading.</span></div>
</div>

LONG TAIL SEARCH CONCEPT

LONG TAIL SEARCH?? Long Tail wasn’t coined to deal specifically with search. Anderson was originally trying to explain the di...

MANIPULATING SEARCH ENGINE TO WORK FOR YOU

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<h2 style="text-align: center;">
<span style="color: #45818e;"><span style="text-align: left;"><span style="font-family: Georgia, Times New Roman, serif; font-size: x-large;">MANIPULATING</span></span><span style="font-family: Georgia, Times New Roman, serif; font-size: x-large;"> SEARCH ENGINE  TO WORK FOR YOU</span></span></h2>
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<a href="http://onlineseoclassroomforbeginners.blogspot.com/2014/09/manipulating-search-engine-to-work-for.html"><img alt="search engine optimization" border="0" height="339" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEfJgsM75zxd-F3Vvy7mx1Hi0eF7WRkhtz8DTEP80GvycycRmCR5h8fiOyitmBa1oVAwQ1OSSO6Lm9_HgNy1iSAWM5pWsyV0zzUd8k0AwYzFMfudX0zuG09YBgiVrOyQlfgHyrmumKsN4/s1600/Ditch-Google-For-A-Day.png" title="search engine manipulation" width="640" /></a></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">All this information about search engines has one purpose — to show the way of their work so that you can put them to work for your website. Throughout this blog, you’ll find various strategies for optimizing your web site so it appears top in the search engine rankings when relevant searches are performed, but this requires that you know how it works.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/beginning-pure-search-engine.html">Search engine optimization</a> is essentially the science of designing your web site to maximize your search engine rankings. This means that all of the elements of your web site are created with the goal of obtaining high search engine rankings. Those elements include the following:</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Landing and exit pages</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Page titles</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Content Of Site</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Visuals and Graphics</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Web site structure</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<div style="text-align: justify;">
<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">In addition to these elements, however, you also have to consider things such as keywords,</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">links, HTML, and meta-tagging. Even after you have all the elements of your page optimized</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">for <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/anatomy-of-search-engine-structure-of.html">search engine</a> friendliness, there are other things to consider. </span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">For example, you can have </span><span style="font-family: Georgia, 'Times New Roman', serif;">all the right design elements included in your web pages and still have a relatively low search </span><span style="font-family: Georgia, 'Times New Roman', serif;">engine <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">ranking</a>. Factors such as advertising campaigns and update frequency also affect your </span><span style="font-family: Georgia, 'Times New Roman', serif;"><b>SEO</b> efforts. </span><span style="font-family: Georgia, 'Times New Roman', serif;">All of this means that you should understand that the concept of search engine optimization is </span><span style="font-family: Georgia, 'Times New Roman', serif;">not based on any single element. Instead, search engine optimization is based on a vast number </span><span style="font-family: Georgia, 'Times New Roman', serif;">of elements and strategies. It’s also an ongoing process that doesn’t end once your web site </span><span style="font-family: Georgia, 'Times New Roman', serif;">is live.</span></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;"><br /></span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">SEO is a living, breathing concept of maximizing the <b>traffic</b> that your web site generates, and as </span><span style="font-family: Georgia, 'Times New Roman', serif;">such it is a constantly moving target. If you’ve ever played a game of Whack-a-Mole, you can </span><span style="font-family: Georgia, 'Times New Roman', serif;">appreciate how difficult search engine optimization is to nail. In that game, a little mole pops up </span><span style="font-family: Georgia, 'Times New Roman', serif;">out of a hole. Your job is to whack the mole on top of the head before it disappears back down </span><span style="font-family: Georgia, 'Times New Roman', serif;">the hole and appears in another.</span></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;"><br /></span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">Search engine optimization operates on much the same concept. Search engines are constantly </span><span style="font-family: Georgia, 'Times New Roman', serif;">changing, so the methods and strategies used to achieve high search engine rankings must also </span><span style="font-family: Georgia, 'Times New Roman', serif;">change. As soon as that little mole pops up in one hole, it disappears and then reappears in </span><span style="font-family: Georgia, 'Times New Roman', serif;">another. It’s a frustrating game, but given enough time and concentration, you can become very </span><span style="font-family: Georgia, 'Times New Roman', serif;">good at it.</span></span></div>
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<h3 style="text-align: center;">
<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Manipulating Search Engines</span></h3>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;"><b>SEO</b> is all about manipulating </span><span style="font-family: Georgia, Times New Roman, serif;">search engines — to an extent. Beyond that, the manipulation becomes something more sinister </span><span style="font-family: Georgia, 'Times New Roman', serif;">and you run the risk of having your web site removed from the search engine rankings completely. </span><span style="font-family: Georgia, 'Times New Roman', serif;">It’s true. It happens.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">What exactly can and can’t you do? There’s a list, and here is part of it.</span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>YOU CAN:</b></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Create a web site that contains meta tags, content, graphics, and <b>keywords</b> that help </span><span style="font-family: Georgia, 'Times New Roman', serif;">improve your site ranking.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Use <i>keywords</i> liberally on your site, so long as they are used in the correct context of your</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">site topic and content.</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Include reciprocal links to your site from others as long as those links are legitimate and </span><span style="font-family: Georgia, 'Times New Roman', serif;">relevant.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Encourage web site traffic through many venues, including keyword advertising, </span><span style="font-family: Georgia, 'Times New Roman', serif;">reciprocal links, and marketing campaigns.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Submit your web site to search engines manually, rather than wait for them to pick up </span><span style="font-family: Georgia, 'Times New Roman', serif;">your site in the natural course of cataloging web sites.</span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><b>YOU CAN'T</b></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Trick search engines by imbedding <i>hidden keywords</i> in your web site. This is a practice </span><span style="font-family: Georgia, 'Times New Roman', serif;">that will very likely get you <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">banned</a> from most search engines.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Artificially generate links to your site from unrelated sites for the purpose of increasing </span><span style="font-family: Georgia, 'Times New Roman', serif;">your ranking based on link analysis. Most search engines have a built-in mechanism that </span><span style="font-family: Georgia, 'Times New Roman', serif;">detects this type of deceptive practice.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Artificially generate traffic to your web site so that it appears more popular than it is. </span><span style="font-family: Georgia, 'Times New Roman', serif;">Again, there are safeguards in place to prevent this from happening; and if you trip those</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">safeguards, you could end up on the banned list for many search engines.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">■ Force your web site to appear in search engine rankings by submitting the site repeatedly</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">for inclusion in the rankings. A good general rule of thumb is that you should submit your s</span><span style="font-family: Georgia, 'Times New Roman', serif;">ite once and then wait at least six weeks before submitting it again. Submitting it repeatedly </span><span style="font-family: Georgia, 'Times New Roman', serif;">will, again, only lead to something nasty like being banned from the search engine.</span></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">■ Expect search engines to automatically rank you at the top of your topic, category, or keyword </span><span style="font-family: Georgia, 'Times New Roman', serif;">as soon as the site is picked up. It can take a little time to build the status that you</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">need to reach a high search engine ranking. Remember, SEO is a process.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;"><br /></span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">These are just basic rules for putting search engines to work for you. </span><span style="font-family: Georgia, 'Times New Roman', serif;">As you get started, however, keep these in </span><span style="font-family: Georgia, 'Times New Roman', serif;">mind because you’ll see them repeatedly throughout this blog and any other </span><span style="font-family: Georgia, 'Times New Roman', serif;">research that you might be doing on <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/09/characteristics-of-search.html">search engine optimization</a>.</span></span></div>
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<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">SEO is hard work</span></h3>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Something to remember as you embark on this journey toward SEO is that it is not going to</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">be easy. Just when you think you have it figured out, the <a href="http://onlineseoclassroomforbeginners.blogspot.in/2014/08/how-does-search-engine-retrieve-and.html">search ranking algorithm</a> will change.</span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">If you’re lucky, the change will only mildly affect your search rankings. However, if you build</span></div>
<div style="text-align: justify;">
<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">your site to please search engines, it’s more likely that your search rankings will be turned on </span><span style="font-family: Georgia, 'Times New Roman', serif;">their head.</span></span></div>
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<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">That’s one reason why it’s vitally important that you build your web site with users in mind</span></div>
<div style="text-align: justify;">
<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">first, and then search rankings. Ultimately, search engine designers take cues for the changes</span></div>
<div style="text-align: justify;">
<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">they may make from the behavior of searchers. Therefore, if you’re constantly vigilant and</span></div>
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<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">attending to your visitors’ needs, your web site won’t be as affected by changes in the <b>search </b></span><b style="font-family: Georgia, 'Times New Roman', serif;">engine algorithm.</b></span></div>
<div style="text-align: justify;">
<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">It’s still a lot of work to reach this level of user-friendly design. Some people assume a few</span></div>
<div style="text-align: justify;">
<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">tweaks here and there are all they need, but unless your site is very well designed to start with,tweaking just won’t cut it. It’s more realistic to understand that you’ll end up putting dozens of </span><span style="font-family: Georgia, 'Times New Roman', serif;">hours into your separate SEO efforts.</span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><br /></span></div>
<h3 style="text-align: center;">
<span style="color: #45818e; font-family: Georgia, Times New Roman, serif; font-size: large;">Scheduling SEO efforts</span></h3>
<div style="text-align: justify;">
<span style="color: #444444; font-family: Georgia, Times New Roman, serif;">Because SEO is so much work, a good way to manage it is to schedule daily time into your</span></div>
<div style="text-align: justify;">
<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">routine for SEO efforts. Of course, this is after the initial implementation of SEO. Initially, SEO </span><span style="font-family: Georgia, 'Times New Roman', serif;">should be done during the build of a new web site, or it can be built into existing sites if they </span><span style="font-family: Georgia, 'Times New Roman', serif;">are not new constructions. However, if you’re building better SEO into an existing site that’s </span><span style="font-family: Georgia, 'Times New Roman', serif;">poorly optimized, then be prepared for a major site redesign.</span></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><span style="color: #444444;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="color: #444444;"><span style="font-family: Georgia, Times New Roman, serif;">SEO is a holistic approach to improving your search engine rankings. As such, it requires attention </span><span style="font-family: Georgia, 'Times New Roman', serif;">to your whole site. It does little good to optimize portions of your site and leave other areas </span><span style="font-family: Georgia, 'Times New Roman', serif;">lacking the same attention to detail. If you’re going to SEO your site, do it right and make sure </span><span style="font-family: Georgia, 'Times New Roman', serif;">you hit all of the elements as you go.</span></span></div>
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<span style="font-family: Georgia, 'Times New Roman', serif;"><b>Thanks for reading</b></span></div>
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MANIPULATING SEARCH ENGINE TO WORK FOR YOU

MANIPULATING SEARCH ENGINE TO WORK FOR YOU All this information about search engines has one purpose — to show the way of thei...

Classifications of Search Engines

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<span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;">Post Classification of search engines Seoscratchier.com</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;">Read Post here: <a href="http://www.seoscratchier.com/seo/classification-of-search-engines/">Classification of search engines</a></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;">Thanks </span></div>
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Classifications of Search Engines

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CHARACTERISTICS OF SEARCH

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<span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;">Post Charateristics of Search is moved to Seoscratchier.com</span></div>
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<span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;">Read Post here: <a href="http://www.seoscratchier.com/seo/characteristics-of-search/">Charateristic of Search</a></span></div>
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<span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;"><br /></span><span style="font-family: "georgia" , "times new roman" , serif; font-size: x-large;">Thanks </span></div>
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CHARACTERISTICS OF SEARCH

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